
Product Development can be a lonely road. How do you know which path to take?
A great product is one that anticipates its users needs. In order to create such a product, the development team must not only know who the user is, but also have empathy and understanding for how that user will interact with the product. The user interface and user experience of any stellar product must be the driving force behind how the team approaches the product development.
This is the road that Driven takes.
The Driven Innovation process.
The Driven product development process resembles a tapered helix. A healthy development program will narrow in focus as decisions and progress are made. Constant evaluation is needed to assess that new information, as it is learned is in alignment with the ultimate goals.
Driven Innovation team leaders
Victor Lazzaro
President / founder
As a creative problem solver and visual design expert, I have spent most of my life in search of answers to how we can be more creative, function at our peak levels as individuals and as teams, and develop successful, win-win game changing product solutions. I started my career as an Industrial Designer at RISD and for the last 31 years have specialized in designing and bringing hardware products successfully to market in my role as designer, product inventor and team leader.
Eugene Vicknair
Vice-President / Operations Supervisor / founder
Eugene has spent over 20 years learning the ins and outs of design, engineering and manufacturing. He loves tackling challenging, innovation problems and making sure projects achieve that little extra. To get through San Jose State University and gain his BSID, he ran a house rebuilding company to pay the bills. His experience includes managing diverse work teams, ergonomics, airflow and thermals, supply chain and sourcing, plus making awesome desserts. For fun he travels, takes pictures, kayaks, rebuilds antique railroad cars and locomotives and occasionally does some performing arts.

FINDING THE RIGHT PATH
is our passion
The Driven Innovation team consists of highly experienced individuals. We are designers, inventors, user experience specialists, engineers, and program managers.
Driven Innovation provides the following program deliverables:
Program Initiation
Project planning
Product invention
Creative problem solving
Product visualization
Design storyboards
Product illustration
Process analysis
User definition
Design
Industrial design
User interface design
User experience design
Ergonomic assessment and design
Graphical user interface design
Product graphics design
Color and material analysis
Brand refinement and definition
Engineering
Mechanical concept development
Mechanical engineering / static and dynamic
CAD structural simulation
Product documentation / BOM
Production review and analysis
Tolerance and fit control
Program execution
Program management
Assembly documentation
Production sourcing
Vendor selection
Vendor management
Vendor execution and interaction
Material sourcing
Component sourcing
Process analysis
Cost analysis
Product communication
CAD renderings
Product animation
Presentation / creation and execution
Production drawings
Product presentation /storytelling
Technical drawings and diagrams
Color / texture control
Brand documentation and control
Interested in working together? Here's our contact info.
Driven Innovation
Silicon Valley
197 Contractors St
Livermore, California, USA 94551